Tweet Cute by Emma Lord | Cooking, Twitter & Lovable Characters | Book Review

Title: Tweet Cute

Author: Emma Lord

Publication: Wednesday Books, 2020

Genre(s): YA, Contemporary

Personal Rating: ★★★★

Links: Goodreads, Storygraph, BookBub

CW: Underage Drinking, Mild Swearing


A fresh, irresistible rom-com from debut author Emma Lord about the chances we take, the paths life can lead us on, and how love can be found in the opposite place you expected.

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.

All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.

As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.


My Thoughts:

If you are even slightly active within the young bookish internet community, chances are you have seen Tweet Cute somewhere, more than once. I first requested it a few months ago but, too many books and too little time. After re-requesting Tweet Cute recently, I immediately read and throughly enjoyed it.

From the first pages, it is clear that Tweet Cute is a high quality YA contemporary novel. If you are of the opinion that all contemporary YA books are shallow and poorly-written, you are sadly mistaken, but you may laugh at the idea that I am calling such a book high quality, but it is simply true. Tweet Cute is well-written, overflowing with lovable and realistic characters, and possesses an actually interesting plot.

Tweet Cute is told from the alternating first-person POVs of two high-school seniors, Pepper Evans and Jack Campbell. It revolves around a twitter war between Big League Burger (BLB), the Evans’ family business turned franchise, whose twitter account is run by Pepper, and Girl Cheesing (GC), the Campbell family’s deli, whose twitter account is run by Jack. The viral war is sparked by BLB taking the name of one of GC’s signature dishes, Grandma’s Special, a grilled cheese sandwich with a special ingredient. A seemingly innocent beginning to what becomes months of lovely drama.

When we first are introduced to Jack and Pepper, they are attending a New York City private school. Although they are acquaintances, the two of them are certainly not friends. I must say that although I know this book has been marketed/reviewed as an enemies-to-lovers book, I would disagree. They were never enemies, rivals at times yes, but as soon as they got to know each other they were well on their way to becoming friends.

It does not take long for Jack and Pepper to realize that they are warring each other on twitter, and it was absolutely hilarious to read about their exchanges and the lengths they would go to mess with each other’s accounts. It was wonderfully entertaining.

Moving on to characters, when we first meet Pepper she is outwardly perfect, a teacher’s pet with almost perfect SAT scores, who is basically a robot at school. (In Jack’s words, not mine.) At home, Pepper is obsessed with baking and often stress-bakes delicious-sounding concoctions such as Monster Cake. She is also homesick for Nashville and her dad who remains there, she misses her older sister Paige who is at UPenn and struggles with her relationship with her mom, in other words she really is human. Out of Tweet Cute‘s characters, Pepper undergoes the greatest amount of character development. She breaks out of her shell and manages to make friends, as well as realizes that she is done being a chronic people-pleaser.

Now for Jack. He is, simply put, a great guy, hard-working, funny and sweet. Jack confronts a bunch of issues that have simmering for years, such as his relationship with his brother and his parents’ plans for his future, throughout Tweet Cute. In a way, Jack also drops his mask as the story develops and his choice to stop hiding behind jokes. All in all, Jack is the type of character that you wouldn’t mind knowing in real life.

I loved so much of this story, but one piece that I enjoyed most was the featuring of small, family-owned and run businesses. GC was lovely and I certainly would not mind working there. 😀

For a final note, I fell completely in love with Lord’s writing style and I am eagerly anticipating reading her newest release.

“I’ve just assumed there were certain directions my life was going to take. The safe kind. The kind everyone else was taking, and I plowed through with a vengeance. It hasn’t been easy, but it hasn’t been brave either. The idea of actually straying from it is either thrilling or terrifying, the two feelings swallowing each other and spitting each other back out before I can settle on one.” – Emma Lord

Have you read Tweet Cute? Any thoughts on YA as a genre? What have you been up to during these cold, snowy February days?

7 thoughts on “Tweet Cute by Emma Lord | Cooking, Twitter & Lovable Characters | Book Review”

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